CA Clarity™ for NPD: Portfolio Management
When it comes to new product development, how do you decide which product ideas to pursue? After all, your choices could have a big impact on your future revenues. High performance innovators solve this problem by making sure that their investments in new product development directly support their overall business strategy.
Achieving this can be easier than you think. One highly effective method is to use a portfolio management solution to allocate your resources so they support your business goals and targets. Once you have defined the strategic arenas or markets in which you want to compete, a portfolio management solution maps these arenas to strategic buckets or portfolios, and allows management to adjust the balance of innovation projects in terms of markets, product lines, categories or technologies.
CA Clarity for NPD gives you the visibility and analysis you need to determine not only what is the most innovative and profitable product portfolio, but also which is the most realistic and achievable, based on your particular resources.

Harvest the Best Product Ideas
People are the core of innovation, so CA Clarity for NPD brings you a centrally managed, web-enabled application that captures all the information you need to understand your staff’s most innovative ideas. You can easily categorize, rank and select the most interesting ideas that come in, such as new concepts, product line extensions, and potential process improvements.

Drive innovation by converting approved ideas into product proposals. CA Clarity for NPD lets you assess the impact of the new product on your overall product portfolio mix.

CA Clarity for NPD’s comprehensive product portfolio management capabilities – including multiple what-if scenarios and efficient frontier analysis – provide you with several ways of identifying the most valuable product portfolio. Portfolios can also be rolled up from multiple business units into one centrally managed product portfolio, which will be aligned with your corporate strategy.
Minimize Resource Constraints
Product portfolios need to be achievable as well as high in value, so CA Clarity for NPD easily balances the demands on your people across all product development programs and quickly identifies any bottlenecks or over-commitments.
Our powerful resource capacity planning also allows you to quickly respond to changes in resource availability or program deadlines. By having visibility into all your people, program requirements and last minute changes, you can be more proactive in predicting which, when and where people are needed for future work.
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